Digital PR & Link Building

Get Featured.
Get Linked.
Get Found.

We earn high-authority backlinks by creating stories journalists actually want to publish. No bought links. No spam. Just genuine, newsworthy coverage that moves the needle on rankings.

Discuss a Campaign 01472 404386

Featured coverage secured for our clients

Links are the currency of search. We earn them.

What is Digital PR?

Digital PR is the practice of earning high-authority backlinks and brand mentions by creating genuinely newsworthy content and getting it published in the media. Unlike traditional link building, it's rooted in journalism, storytelling, and data.

We combine journalist outreach, data-driven campaigns, reactive PR, and compelling content creation to secure coverage on the publications that matter most to your search visibility. Every link we earn is editorial, relevant, and built to last.

Our Services

Everything You Need to Earn Links at Scale

Link Building

Strategic acquisition of high-authority, editorially-placed backlinks that strengthen your domain and boost rankings.

Journalist Outreach

Direct relationships with journalists across national, regional, and trade media. We pitch stories they genuinely want to cover.

Data-Led Campaigns

We turn proprietary data and public datasets into compelling stories that earn coverage, links, and social engagement.

Reactive PR / Newsjacking

Fast-turnaround commentary, data, and expert quotes dropped into breaking news stories to secure instant coverage.

Content Creation

From interactive tools and infographics to long-form reports and surveys, we create the assets that journalists link to.

Digital Brand Mentions

Unlinked brand mentions found and converted. New mentions secured across high-traffic publications and niche outlets.

150+

Links Earned

DA 40+

Average

50+

Publications

30%

Organic Growth

Our Process

How We Work

A clear, repeatable process designed to deliver links that genuinely improve your search visibility — month after month.

Start a Project

Research & Ideation

We analyse your niche, competitors, and target publications to identify the stories and angles most likely to earn coverage. Every campaign starts with a data-backed content plan tailored to your link-building goals.

Content Creation

Our in-house writers and designers produce the assets journalists want to reference — from data studies and interactive tools to expert commentary pieces and visual reports.

Outreach & Pitching

We pitch directly to named journalists at target publications, using personalised angles crafted for each outlet. No mass emails. No generic templates. Every pitch is relevant and timely.

Coverage & Reporting

As coverage lands, we track every link, mention, and metric. Monthly reports show exactly what was earned, the domain authority of linking sites, and the impact on your organic visibility.

Our Work

Recent Coverage & Case Studies

Why Digital PR is the Secret Weapon for AI SEO in 2026

As AI reshapes how search engines understand authority and trust, Digital PR has become the most important ranking factor most businesses are ignoring. Here's why it matters more than ever.

Legal Sector

JB Law: Regional Authority Through Reactive PR

Expert legal commentary placed across regional and national outlets, earning 25+ high-DA links in 3 months.

Travel

Thomas Cook: Travel Data That Made Headlines

Seasonal travel data campaigns picked up by The Guardian, The Telegraph, and 40+ travel publications.

Food & Drink

Dairy UK: Content-Led Link Acquisition

An interactive nutrition tool and supporting research report that earned consistent monthly coverage and links.

FAQ

Common Questions

Everything you need to know about Digital PR and link building. Still have questions? Get in touch.

Traditional PR focuses on brand awareness and reputation through media coverage. Digital PR has the same foundations but with a clear SEO objective: every piece of coverage we secure is designed to earn a high-quality backlink that improves your search rankings. We measure success in links, domain authority, and organic traffic — not just column inches.

Most campaigns begin earning links within the first 4-6 weeks, once content has been created and outreach is underway. Reactive PR can generate coverage within days. The full SEO impact of those links typically becomes visible in rankings over 2-3 months as search engines discover and process the new backlinks.

We create whatever format best serves the story and the journalist. That includes data studies, surveys, interactive tools, calculators, infographics, expert commentary, long-form reports, and visual assets. The format is always driven by what will earn the most relevant, highest-authority coverage for your brand.

We track the number and quality of backlinks earned (including domain authority of linking sites), the publications secured, referral traffic generated, and the impact on your organic search rankings and visibility. Monthly reports give you full transparency on every metric that matters — no vanity numbers.

Ready to Earn Links That Move the Needle?

Let's talk about your goals, your competitors, and the publications that matter most to your search visibility. No hard sell — just a clear plan.

Start Your Digital PR Campaign

Get Featured.
Get Linked.
Get Found.