Paid social that
fills your pipeline.
Targeted social advertising on Facebook, Instagram, and LinkedIn that puts your firm in front of people who need a solicitor right now. We manage campaigns that generate qualified enquiries, not just likes.
Average return on ad spend
Lower cost per enquiry vs Google Ads
Targeted by location, life event, and intent
Transparent reporting on every pound
Why law firms are investing in paid social
Google Ads is not the only way to reach people who need legal help. Paid social lets you target people based on life events, demographics, and behaviour, often at a fraction of the cost per enquiry. For many practice areas, it outperforms search advertising entirely.
Life Event Targeting
Facebook and Instagram let you target people going through major life events like moving house, getting married, or starting a business. These are the exact moments when people need a solicitor.
Lower Cost
Legal keywords on Google can cost over 20 pounds per click. On paid social, you can reach the same audience for a fraction of the cost, making your marketing budget work significantly harder.
Visual Storytelling
Social ads let you use video, carousels, and imagery to tell your firm's story. You can showcase your team, explain your process, and build trust before someone even visits your website.
Retargeting
Most people visit your website and leave without making contact. Retargeting ads follow them across social platforms, keeping your firm front of mind until they are ready to pick up the phone.
The right platform for the right work
Different practice areas perform better on different platforms. We match your services to the channels where your ideal clients spend their time.
Facebook and Instagram
The primary channels for consumer legal services. Ideal for family law, conveyancing, wills and probate, personal injury, and employment law. Facebook's life event targeting lets us reach people at the exact moment they need legal help, whether they are going through a separation, buying a house, or dealing with a workplace dispute.
The go-to platform for commercial and corporate legal services. LinkedIn's targeting lets us reach business owners, directors, HR managers, and finance professionals by job title, industry, and company size. Perfect for commercial litigation, corporate law, employment, and regulatory work where the decision-maker is a business professional.
How we work
A proven four-step process that takes paid social from guesswork to a reliable source of qualified enquiries for your firm.
Discovery
We learn your firm, your practice areas, your ideal client profile, and your goals. We review any previous ad activity and identify what has and has not worked before.
Build
We build your audiences, create your ad creative, write your copy, and set up conversion tracking. Every campaign is structured around the practice areas you want to grow.
Launch
Campaigns go live with controlled budgets. We monitor performance daily, adjusting bids, audiences, and creative in real time to maximise your return on every pound spent.
Scale
Once we identify winning audiences and creatives, we scale spend to increase enquiry volume while maintaining cost efficiency. Monthly reports keep you informed on every metric that matters.
What paid social delivers for legal
Average performance across our legal paid social campaigns over the past 12 months.
Return on ad spend
Lower cost per enquiry vs search
Average click-through rate
Landing page conversion rate
Full-service paid social management
Everything you need to run high-performing social ad campaigns, managed entirely by our team. You focus on your clients, we focus on filling your pipeline.
Audience Research
Deep research into your ideal client demographics, interests, behaviours, and life events. We build custom and lookalike audiences that put your ads in front of the people most likely to need your services.
Ad Creative
Scroll-stopping visuals and video content designed specifically for legal services. We create multiple variations for testing, from static images and carousels to short-form video ads.
Campaign Management
Daily monitoring and optimisation of every campaign. We adjust budgets, bids, audiences, and placements to ensure your spend is always working as hard as possible.
Landing Pages
Dedicated landing pages designed for conversion, not your homepage. Each page is built around a specific practice area with clear calls to action and trust signals that turn clicks into enquiries.
A/B Testing
We continuously test headlines, images, audiences, and landing pages to find the combinations that deliver the lowest cost per enquiry. No guesswork, just data-driven decisions.
Reporting
Monthly reports that show exactly where your money went and what it delivered. Spend, impressions, clicks, enquiries, cost per enquiry, and return on ad spend, all in plain English.
Every lead, from click to client
All leads from paid campaigns flow directly into CaseReady, our bespoke lead management platform built for law firms. Track every enquiry from the first ad click through to instruction, with full attribution so you know exactly which campaigns are delivering the best return.
Learn About CaseReady“We were sceptical about Facebook advertising for a law firm. Within two months, Dynamics had our family law campaigns generating more enquiries than our Google Ads at less than half the cost per lead. The quality has been excellent too. These are genuine people with real legal needs, not tyre kickers.”
Anita Jackson, Head of Marketing
Let's reach more clients
Tell us about your firm and we'll show you how paid social can bring in the right type of enquiries.
Ready to generate enquiries from social?
Book a free paid social review and we will show you exactly how much untapped potential there is for your firm on Facebook, Instagram, and LinkedIn.