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Every Platform. One Unified Strategy.
We don't just boost posts. We build platform-specific campaigns tailored to how each audience behaves.
- Custom & lookalike audiences
- Dynamic product ads
- Lead generation campaigns
- Messenger & retargeting funnels
- Stories & Reels ad placements
- Shoppable feed campaigns
- Influencer amplification
- Brand awareness at scale
- B2B lead generation
- Sponsored content & InMail
- ABM targeting by job title
- Lead gen form campaigns
TikTok
- In-feed & TopView ads
- Spark ads with creators
- Gen Z & millennial targeting
- Viral-ready creative strategy
The Paid Social Funnel
Every campaign we build follows a full-funnel strategy. from first impression to final conversion.
Awareness
Reach & impressions at scale across targeted demographics
Lookalike audiences built from your best customers
Video & carousel creatives designed to stop the scroll
Consideration
Engagement campaigns driving clicks & interaction
Retargeting warm audiences with tailored messaging
Social proof & testimonial ad sequences
Conversion
Lead gen forms, purchases & direct response campaigns
Dynamic product ads for e-commerce conversions
Full attribution tracking from impression to sale
We build audiences.
Most agencies treat social ads like search ads. bid, target, hope. We take a fundamentally different approach: we build, segment, and nurture audiences that compound in value over time.
Audience Research
Deep data analysis to find and segment your ideal customers. demographics, interests, behaviours, and custom intent signals.
Creative Strategy
Thumb-stopping creative designed for each platform. We test hooks, formats, and messaging until we find what resonates.
Retargeting Architecture
Multi-layered retargeting funnels that move prospects from awareness to action with sequenced messaging at every stage.
Attribution Modelling
We track the full customer journey. not just last-click. Know exactly which ads, audiences, and creatives drive real revenue.
Transparent Packages
No hidden fees. No percentage-of-spend pricing. Just clear, results-driven packages.
- 1 platform managed
- Campaign setup & creative
- Audience research & targeting
- Monthly performance report
- Fortnightly optimisation cycles
- Up to 3 platforms managed
- Full-funnel campaign architecture
- Retargeting & lookalike audiences
- A/B creative testing programme
- Weekly optimisation & reporting
- All platforms managed
- Dedicated account strategist
- Custom attribution modelling
- Creative production included
- Daily optimisation & live dashboards
"The team at Dynamics understood the brand quickly and produced a creative campaign that delivered measurable results. Watching senior specialists work directly on the project, rather than being passed between account managers, was the difference."
Carphone Warehouse
Ready to Turn Social Into Your Best-Performing Channel?
Most businesses leave money on the table with social ads. Let us show you what a properly built paid social strategy looks like.
Book a Free Strategy Call
We'll audit your current social presence, identify quick wins, and map out a full-funnel strategy. no obligation, no hard sell.
Paid social FAQs
What people ask before they start spending.
Which platforms do you run paid social on?
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Meta (Facebook and Instagram) for most B2C and consumer-facing B2B, LinkedIn for higher-ticket B2B and professional services, TikTok for younger demographics and certain consumer categories. We avoid platforms where your customers are not — the right channel mix is whichever delivers the result, not the trendiest.
How is paid social different from PPC?
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Paid social interrupts — you reach people who are not actively searching for what you sell. That makes it slower to convert than PPC but cheaper to build awareness and brand. Best results come from running both: paid social to build the audience, PPC to capture the demand once they start searching.
Do you create the ad creative or do I need to?
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We create the creative as standard — static, carousel, video and Stories. We can work with your existing brand assets or commission new creative as part of the engagement. For sectors where original photography or video makes a step-change in performance, we plan that into the scope.
How quickly does paid social deliver results?
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Awareness campaigns: results visible within a week. Lead generation: usually four to eight weeks to optimise to a stable cost per qualified lead. E-commerce: two to four weeks for product-driven campaigns to stabilise once the pixel has data.
What is the minimum monthly ad spend?
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Meta: £1,000 — £2,500 per month minimum for meaningful testing. LinkedIn: £2,000+ because CPCs are higher. TikTok: similar to Meta. Below these floors the platforms struggle to optimise effectively.
Can you handle retargeting?
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Yes. Retargeting campaigns are usually the highest-performing layer in any paid social account — people who already know you, ready to convert. We configure audience segmentation, frequency caps, and creative rotation so retargeting builds revenue without ad fatigue.
What about iOS privacy and ad tracking?
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We use the Conversion API (Meta) and equivalent server-side conversion tracking on other platforms. That restores about 60-80% of the signal lost to iOS privacy changes. We also rely more on creative testing than on hyper-precise audience targeting — partly because that works better in the new privacy reality.
How do you report on paid social?
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Monthly reports cover spend, impressions, click-throughs, conversions, cost per qualified lead, and return on ad spend. We tie back to revenue or qualified-lead targets, not just clicks. A strategy review call each month sets the next month's priorities.
Available across our offices
Paid social for your city.
We work with businesses across Lincolnshire and Yorkshire. Pick the office closest to you — each page covers the local sector context, industries, and how we approach the work for that market.