Leadership · SEO Lead

Anita Jackson

Anita Jackson

SEO Lead

SEO Lead at Dynamics. Leads technical SEO, content strategy and performance reporting across client accounts.

What she leads

Anita leads SEO across the agency. Technical audits, content strategy, on-page optimisation, link-earning through digital PR, local SEO and Google Business Profile management, and the monthly reporting that ties activity back to revenue rather than vanity metrics.

How she works

SEO is a long game with compounding returns, but it needs proper foundations: clean architecture, fast pages, structured data, content that genuinely answers buyer questions. Anita prioritises foundation work first — the technical and on-page basics — then layers strategy on top. The aim is sustainable visibility, not chasing the latest algorithm rumour.

Areas of expertise

Technical SEOLocal SEO and Google Business ProfileContent strategyAI SEO and Generative Engine OptimisationPerformance reporting