Leadership · Founder & CEO
Founder & CEO
Founder and CEO of Dynamics. Leads strategy and delivery across the agency, with a personal background in data, datafeed engineering and conversion-led marketing.
Keith founded Dynamics after cutting his teeth as a consultant providing data and marketing solutions to major UK brands — MoneySupermarket, Thomas Cook, Carphone Warehouse and Confused.com among them. The agency was built on the conviction that the North of England deserves the same calibre of digital work that London charges three times more for.
Keith leads strategy and the senior client relationships across the agency. He runs the legal sector portfolio personally (including John Barkers Solicitors, ongoing since 2019), the payment integration work for Doorstep Dairy, and the agency's own product lines: Attendi (AI business communication), Willbert (AI will-writing, launching July 2026) and Merchand (live data infrastructure, launching June 2026).
Earlier consultancy engagements include datafeed engineering for two MoneySupermarket retail verticals (2019–2022), a paid-search data quality audit and remediation plan for Thomas Cook (2023), creative campaign delivery for Carphone Warehouse (2019), market research and systems gap analysis for Confused.com (2017–2019), and the STP anniversary creative campaign (2018).
Areas of expertise