Trusted by innovative brands
The brief, honestly
The legal-sector context we work in.
Marketing a law firm isn't the same job as marketing a plumber, a SaaS, or a high-street retailer. The constraints are real, they sit in the regulator's handbook, and an agency that ignores them will quietly cost you a referral to the SRA.
The SRA Code of Conduct governs what a regulated firm can claim publicly — the language around expertise, outcomes and pricing has to be accurate, current, and not misleading. The SRA Transparency Rules require clear, structured cost information on certain regulated services, with named individuals and their qualifications attached. COFA obligations mean any public claim about payment terms, client account handling or fee structures has to match what the firm actually does. UK GDPR sits behind every enquiry form, every CRM, every email campaign — and the data inside a law firm is almost always special-category by association.
Then there's the pitching layer. Before we run a campaign for you we have to clear conflicts — your client list and ours. Family law and criminal defence work brings additional sensitivity: campaign creative, retargeting setups and lead routing all have to assume the searcher is at a difficult moment in their life, not browsing for a sofa.
None of this is a reason to be timid about marketing. It's a reason to work with people who already know where the lines are. That's the job we do.
Our legal tech
Software we've built for the legal sector.
Two products our team has built specifically for law firms. Both are deployed for clients today, both can be tailored to your firm's practice areas and workflows.
What we do
Services we deliver for law firms.
Six core disciplines, all delivered in-house by senior specialists. Most firms work with us on a combination — typically SEO plus web plus one of the legal-tech products — rather than picking a single service in isolation.
Our process
How we work with law firms.
A four-stage engagement built around the realities of a regulated practice. Senior specialists at every step, clear ownership, and an audit trail behind every decision.
Before any work begins we run a conflict check against existing legal clients, agree NDAs both ways, draft a contract that's COFA-aware on payment terms, and define exactly which client data we'll touch and how it will be handled. The brief itself gets written against your practice areas, your office structure, and the commercial outcomes the partners actually care about — instructions, average matter value, repeat business — not vanity traffic numbers.
Matter-led marketing works differently from a B2C funnel. A divorce instruction, a probate matter, a commercial dispute, a house purchase — each has its own search behaviour, its own decision window, and its own trust threshold. We build a per-practice-area strategy with the keywords, content, ad structures and conversion paths that match how clients actually decide to instruct, and we keep the strategy honest by measuring what becomes a file and what doesn't.
Keith Frangleton runs the legal accounts client-side. Ian Hogan leads the Symes Bains Broomer delivery. Anita Jackson leads SEO. Anand Mak leads development. Ardi Kohn leads design. The people you meet are the people doing the work — there is no account-manager translation layer and no juniors writing regulated content. That matters because an unforced compliance error on a public claim is more expensive than the entire monthly retainer.
Ongoing reporting that a partner or a COLP can hand to a regulator without redaction. Documented data-handling for every form, every CRM record and every campaign export. Versioned audit trails on public claims so if the SRA Transparency Rules change, or your fee structure shifts, you can show exactly what was published when. The compliance layer isn't a separate workstream — it's how the work is built.
Legal sector FAQs
The questions law firm marketing directors ask.
Are you SRA-recognised?
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Honest answer: we're not currently on the SRA's recognised supplier list. We're SRA-aware in how we work. Our marketing copy is written to comply with the SRA Code of Conduct on advertising and transparency, our pricing pages are built to the SRA Transparency Rules where applicable, and our team understands the COFA and COLP obligations that sit behind every claim a firm makes publicly. If formal accreditation matters to your procurement process, tell us up-front and we'll discuss the route.
How do you handle conflict of interest in your pitching?
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We treat every firm's client list as confidential by default. Before a pitch progresses we run an internal conflict check against existing legal clients, so you know we're not simultaneously building a campaign for a firm two streets away that competes for the same matters. If a conflict exists we'll tell you, and either decline or agree a clear boundary. Same principle applies to ex-clients within a sensible look-back period.
Have you worked with multi-office firms?
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Yes. Symes Bains Broomer is a multi-office firm we've worked with since 2024 — new website, SEO, and lead management across their locations. Multi-office adds real complexity: local SEO has to balance one strong central entity against location-specific landing pages, lead routing has to know which office handles which matter, and reporting has to break performance down per branch so partners can see where investment is paying back. We've built for exactly that.
Do you do legal PPC compliantly?
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Yes. Google has specific policies around legal services advertising — particularly for sensitive areas like personal injury, immigration and family law. We build campaigns inside those policies, not around them. That means careful keyword selection, ad copy that doesn't make outcome guarantees, landing pages that match ad intent, and conversion tracking pointed at real instructions rather than vanity form-fills. Compliance is cheaper than appeals.
What's the typical engagement model?
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Most marketing work runs on a monthly retainer — SEO, content, PPC management, paid social — because legal marketing only compounds when it's continuous. Software work (CaseReady, ConveyQuote, bespoke portals) runs as a fixed-scope project with an optional support retainer after launch. Plenty of our clients run both: a marketing retainer and a parallel software build. We don't lock anyone into long contracts; the work has to earn its keep month to month.
Can you take over from another agency?
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Yes, and it's one of the more common ways firms come to us. We start with an audit — site, technical SEO, content, ad accounts, analytics setup — to find what's working and what's leaking. Then a structured transition: domain access, ad account ownership transferred to your firm (not retained by us), historic data preserved, and a 30/60/90 plan so partners know what changes when. No bridge-burning with the outgoing agency unless that's specifically asked for.
Do you build to the SRA Transparency Rules?
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For the pricing pages that the rules cover — typically conveyancing, probate, immigration, employment tribunal, debt recovery, motoring offences and licensing — yes. Clear cost ranges, what's included, what's not, disbursement breakdowns, VAT treatment, the qualifications of the person doing the work, and likely timescales. ConveyQuote handles the residential conveyancing side dynamically; for other regulated areas we build static pages that the firm can update without our help.
Where do you sit on AI for legal work?
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We've built our own legal AI products — Willbert (an AI-powered will-writing platform launching July 2026) and Attendi (a 24/7 AI phone receptionist used by law firms and other regulated businesses). So we have a clear view: AI is useful when it removes admin a paralegal shouldn't be doing in the first place — intake triage, document summarisation, first-draft correspondence — and it's a liability when it's used as a substitute for legal judgement. We help firms find the line and stay the right side of it.
Book a call with the legal sector lead
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