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Tell us about your firm and we'll show you how paid social can build your brand and generate enquiries.
Reaching People Before They Search
PPC captures demand. Paid social creates it. Facebook and Instagram let you target people based on life events, demographics, and behaviours — reaching potential clients at the exact moments they're most likely to need a solicitor, even before they've thought about searching for one. It's how modern law firms build the brand awareness that drives enquiries weeks and months down the line.
Life Events Targeting
Facebook knows when people change relationship status, move house, or experience major life changes. We use these signals to put your firm in front of people who are about to need family law, conveyancing, or probate services.
Facebook & Instagram Ads
Campaign creative designed for legal services — professional but approachable. Carousel ads showcasing practice areas, video testimonials, team introductions, and educational content that positions your solicitors as trusted experts.
Awareness Campaigns
Reach thousands of people in your catchment area with your brand, your team, and your expertise. When they need a solicitor, yours is the name they already know and trust. Brand familiarity is the strongest conversion driver in legal.
Retargeting
Someone visited your conveyancing page but didn't enquire? We retarget them on Facebook and Instagram with relevant ads — keeping your firm front of mind while they compare options. Most legal enquiries take multiple touchpoints before converting.
Conveyancing & Family Law
These practice areas are perfect for social — first-time buyers, people going through separation, families dealing with probate. We create campaigns for each that speak directly to what people are going through, not generic legal messaging.
Full-Funnel Tracking
We track how social campaigns influence website visits, phone calls, and form submissions. Attribution modelling shows the true value of social advertising — not just last-click metrics that undervalue awareness activity.
John Barkers Solicitors
We run targeted Facebook campaigns for John Barkers that reach people going through the life events where they need a solicitor. For family law, we target people whose relationship status has recently changed — reaching them with supportive, informative content about the divorce process and their rights. For conveyancing, we target first-time buyers and people who've recently listed their property.
For wills and probate, we reach bereaved families and older demographics with sensitive, helpful messaging about estate planning and probate administration. These aren't hard-sell ads — they're designed to build awareness and position John Barkers as the firm people turn to when they're ready to act.
Social drives awareness and creates demand that then converts through the website or phone. Someone sees a John Barkers ad about conveyancing costs, remembers the name three weeks later when their offer is accepted, and searches for them directly. That's the power of paid social — it influences the entire journey, not just the final click.
Practice areas targeted via social
Increased branded search volume
Events targeting for family & conveyancing
Funnel attribution tracking
“The Facebook campaigns reach people we'd never have connected with through search alone. We regularly hear new clients say they saw us on social media before getting in touch.”
John Barkers Solicitors
Symes Bains Broomer
When Symes Bains Broomer rebranded, paid social was essential for getting the new identity in front of their target audience quickly. We designed social campaigns specifically to build brand awareness — showcasing the team, the new offices, and the firm's approach to client service.
The creative featured team member spotlights, behind-the-scenes content, and community involvement — positioning SBB as approachable, modern, and human. In a sector full of stuffy, corporate-looking competitors, this stood out. People could see real faces, real offices, and a firm that felt welcoming rather than intimidating.
We built their Instagram presence from scratch, creating a consistent visual identity that reinforced the rebrand across every touchpoint. Paid promotion amplified organic content to reach people well beyond their existing followers — putting the SBB brand in front of thousands of potential clients across their catchment area.
The result: a law firm that looks and feels different from every other solicitor in the region. When someone in Lincolnshire needs legal help, SBB is the firm they've already seen, already feel familiar with, and already trust — before they've even picked up the phone.
What We Delivered
Facebook and Instagram campaigns designed to establish the new Symes Bains Broomer identity across their target market.
Showcasing team members, office culture, and community involvement — making the firm feel human, approachable, and modern.
Built from scratch with a consistent visual identity. Paid promotion to extend reach well beyond organic followers.
Campaigns highlighting local involvement and charitable work — building trust and differentiating from faceless corporate competitors.
Building a Brand, Not Just Running Ads
Paid social for law firms isn't about getting someone to click an ad and fill in a form. It's about building trust and familiarity over time. When someone needs a solicitor, they choose the one they've seen before — the one that feels familiar.
When someone's marriage breaks down or they get their first mortgage offer, they don't calmly research solicitors. They go with the one they recognise. Paid social ensures that's your firm.
Brand awareness campaigns lift your Google Ads click-through rates, your organic search traffic, and your direct visits. People search for your firm by name because they've seen you on social. The whole marketing engine performs better.
We create ads that show real people, real solicitors, and real stories. Not stock photos and corporate jargon. People hire people — and paid social is the best way to show the humans behind the firm name.