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Tell us about your firm and we'll show you exactly where your PPC budget could be working harder.
PPC for Legal Is Different
Legal keywords are among the most expensive in Google Ads. "Conveyancing solicitors", "divorce lawyer near me", "personal injury claim" — these clicks can cost £15-50+ each. You can't afford to waste them on poorly structured campaigns, broad match keywords bleeding budget, or landing pages that don't convert. Legal PPC demands tight targeting, ruthless negative keyword management, and conversion tracking that goes beyond form fills to actual client instructions.
Google Ads
Search campaigns targeting high-intent legal keywords. We structure campaigns by practice area — conveyancing, family law, personal injury, wills & probate — with dedicated ad groups, tailored ad copy, and optimised landing pages for each.
Bing Ads
Often overlooked, Bing captures a significant share of legal searches — particularly from older demographics and desktop users. Lower CPCs than Google with strong conversion rates. We run Bing alongside Google for full coverage.
Local Services Ads
Google's Local Services Ads put your firm at the very top of search results with a Google Guaranteed badge. Pay per lead, not per click. Ideal for conveyancing, family law, and personal injury where local trust matters.
Tight Targeting
Geo-targeting to your catchment area. Negative keywords to eliminate irrelevant searches. Dayparting to focus budget when your team can answer the phone. Device bid adjustments based on conversion data.
Instruction-Level Tracking
Most agencies track form fills and call clicks. We track to actual client instructions. We know which keywords, ads, and landing pages generate real clients — not just enquiries that go nowhere.
ConveyQuote Integration
For conveyancing PPC, we integrate our ConveyQuote calculator on landing pages — giving searchers instant, transparent pricing and converting them into qualified leads before they click away to a competitor.
John Barkers Solicitors
We manage PPC campaigns for John Barkers across their core practice areas — conveyancing, family law, and personal injury. Each area has its own campaign structure with tailored keywords, ad copy, and landing pages designed to convert searchers into genuine enquiries.
What sets our approach apart is conversion tracking tied to actual client instructions, not just form submissions. We work with the firm to feed back which enquiries converted into paying clients, then optimise campaigns around the keywords and ads that generate real revenue — not vanity metrics.
For conveyancing, we integrated our ConveyQuote tool on PPC landing pages, generating a steady stream of leads from people comparing solicitor prices — capturing them at the exact moment they're ready to instruct. This alone has become one of the firm's most reliable sources of new conveyancing instructions.
ROAS across legal campaigns
Reduced cost per acquisition over time
Practice areas with dedicated campaigns
ConveyQuote lead generation
“Dynamics don't just get us clicks — they track which campaigns actually bring in paying clients. The ConveyQuote integration on our PPC pages has been a game-changer for conveyancing leads.”
John Barkers Solicitors
Symes Bains Broomer
When Symes Bains Broomer rebranded, they needed immediate visibility while their new SEO strategy built momentum. PPC was the answer — targeted campaigns launched alongside the rebrand to drive enquiries from day one.
We built campaigns across their key practice areas, ensuring the new brand appeared at the top of search results for the legal services they wanted to be known for. Each campaign was structured around the specific services and locations that mattered most to the firm's growth plans.
Alongside the search campaigns, we ran brand awareness campaigns to establish the new Symes Bains Broomer identity. Display and search brand campaigns ensured that when people encountered the new name, they saw a professional, modern firm — not just another high street solicitor.
The combination of performance PPC and brand campaigns meant SBB didn't have to wait months for organic results. They had qualified enquiries coming in from week one, while building the long-term brand equity that would sustain growth.
What We Delivered
Campaigns went live alongside the rebrand, driving qualified enquiries from day one while SEO built organically.
Targeted campaigns for each key service area, with dedicated ad copy and landing pages built to convert.
Display and search campaigns to establish the new brand identity and build recognition across their target market.
Continuous refinement of keywords, bids, and ads based on conversion data — reducing waste and improving return month on month.
Why Dynamics for Legal PPC
Not just which keywords get clicks. After years managing legal PPC budgets, we know the difference between a keyword that burns money and one that generates instructions. That knowledge shapes every campaign we build.
Anyone can track form fills. We go further — working with your team to track which enquiries became paying clients. That feedback loop means your budget is constantly being redirected to what actually works.
We've managed legal PPC budgets across conveyancing, family law, personal injury, criminal defence, and commercial law. We understand the competitive landscape, the seasonal patterns, and the compliance requirements.
PPC doesn't exist in isolation. We coordinate your paid search with SEO, paid social, and your website — ensuring every channel supports the others and nothing falls through the cracks.