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What We Do
Joined-Up Marketing for Public Services
Public sector marketing is often fragmented, with different teams running separate campaigns with no central strategy. We bring it all together. SEO, paid search, social media, email, and content working as one coordinated effort. Every channel supports the others, and everything is measured against the outcomes your organisation cares about.
Campaign Management
Fostering recruitment, public health awareness, planning consultations, budget engagement. We plan, execute, and report on campaigns across every digital channel, with the governance your organisation needs at every stage.
SEO & Content
Help residents find services through search. Accessible, plain English content that follows GDS patterns, ranks in Google, and meets WCAG 2.1 AA standards. Structured data for local authority services.
Paid Search & Social
Google Ads for recruitment, consultations, and service promotion. Facebook and Instagram for community engagement. LinkedIn for professional recruitment. Every penny accounted for with transparent reporting.
Resident Newsletters
Email campaigns that keep residents informed about service changes, consultations, events, and opportunities. Segmented by area, interest, or demographic. Accessible templates that work on every device.
Public Health Campaigns
Multi-channel campaigns for smoking cessation, mental health support, vaccination uptake, and winter wellness. Targeted at the demographics most at risk with sensitive, non-stigmatising messaging.
Performance Reporting
Reporting frameworks that align with council performance indicators. Not vanity metrics, but real outcomes. Consultation responses, service uptake, recruitment applications, community engagement measures.
Our Capability
Built for Public Sector Requirements
Our team brings enterprise-grade experience from brands like MoneySupermarket and Thomas Cook, combined with a deep understanding of public sector needs. We know that public sector marketing exists to inform, engage, and serve residents, not to sell products.
We understand procurement frameworks and how decisions are made. We know about approval cycles, sign-off processes, and the multiple stakeholders who need to review creative before it goes live. We build campaign timelines that account for all of this.
We support you with project governance: stakeholder reporting, risk registers, RAG status updates, and steering group presentations. We provide the documentation your organisation needs, including business cases, options appraisals, and post-implementation reviews. We work within your budget frameworks, whether that's capital vs revenue or financial year timelines. And everything we produce meets WCAG 2.1 AA accessibility standards, GDPR requirements, and GDS content guidelines.
Years enterprise experience
Channels managed under one strategy
WCAG 2.1 compliant content
Content aligned with government standards
Why Dynamics
Why Public Sector Organisations Choose Dynamics
SEO, PPC, social, email, content, web. All under one roof. No fragmented approaches, no conflicting messages. One team that understands your organisation and coordinates everything.
We know how procurement frameworks work and how decisions are made. We provide the documentation you need, including business cases, options appraisals, and cost-benefit analyses.
Monthly reporting aligned with your KPIs and performance indicators. Stakeholder summaries for steering groups. RAG status updates. The information your programme board needs, in the format they expect.
Every piece of content meets WCAG 2.1 AA. Every campaign is GDPR compliant. Plain English throughout. We understand the standards because we build to them every day.