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Tell us about your organisation and we'll show you how paid social can help you engage residents and deliver your campaign objectives.
Social Campaigns That Serve Communities
Public sector social media is not about likes and followers. It's about reaching the residents who need to hear from you, when they need to hear it. We build campaigns across Facebook, Instagram, and LinkedIn that deliver measurable community outcomes — not vanity metrics.
Community Engagement
Reach residents in Facebook community groups and local interest pages. Promote consultations, community events, and service updates to the people who actually live in your area — targeted by location, age, and interests.
Public Health Campaigns
Stop smoking, mental health awareness, vaccination uptake, winter wellness. Social media lets you reach the demographics most at risk with sensitive, non-stigmatising messaging that drives action.
Recruitment Advertising
Hard-to-fill roles need more than a job board posting. LinkedIn for professional recruitment, Facebook and Instagram for frontline roles. We reach passive candidates who aren't actively job hunting but are open to the right opportunity.
Crisis Communication
Flooding, severe weather, service disruption, public safety alerts. When you need to reach residents fast, paid social is the most effective channel. We can activate emergency campaigns within hours.
Placemaking & Tourism
Instagram campaigns that showcase your area's best assets. Promote local events, attractions, regeneration projects, and the things that make your area a great place to live, work, and visit.
Fostering & Care
Fostering recruitment campaigns that reach the right people through Facebook and Instagram. Compelling storytelling, information events, and enquiry-generating campaigns that help you meet placement targets.
18 Years of Combined Public Sector Experience
Our team has a combined 18 years of public sector experience. We've worked with councils, NHS trusts, housing associations, charities, and government bodies. We understand that social media in the public sector isn't about brand building — it's about genuine community engagement and service delivery.
We speak your language, not marketing jargon. We understand procurement frameworks and how decisions are made. We know about approval cycles and sign-off processes — and we build content calendars and campaign timelines that account for them. We work within your budget frameworks, whether that's capital vs revenue or financial year timelines.
We support you with project governance: stakeholder reporting, risk registers, RAG status updates, and steering group presentations. We provide the documentation your organisation needs — business cases, options appraisals, and post-implementation reviews. All our campaigns meet WCAG 2.1 AA standards, GDPR requirements, and plain English guidelines.
Years combined public sector experience
Platforms managed — Facebook, Instagram, LinkedIn
WCAG 2.1 compliant campaigns
Full data protection compliance
The Right Platform for the Right Message
The largest reach for community engagement. Ideal for consultations, service updates, public health campaigns, fostering recruitment, and crisis communication. Facebook community groups are where local conversations happen.
Placemaking, tourism, regeneration storytelling, and reaching younger demographics. Visual campaigns that showcase your area and engage residents who don't follow your council on Facebook.
Professional recruitment for senior roles, specialists, and hard-to-fill positions. Targeted by job title, skills, and location. Also effective for B2B partnership and economic development campaigns.
We report on outcomes, not vanity metrics. Consultation responses, event registrations, application completions, roles filled. Reporting that aligns with your council performance indicators.