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Campaign Types
PPC Campaigns Built for Public Purpose
Commercial agencies optimise for sales. We optimise for the outcomes that matter to your organisation. Applications received, consultations completed, roles filled, and residents reached. Every campaign is built around public value, not commercial conversion rates.
Recruitment Campaigns
Nurses, social workers, teachers, planners. The roles that are hardest to fill. Targeted Google Ads that reach qualified candidates actively searching for public sector careers in your area.
Public Consultation Awareness
Planning consultations, budget consultations, service changes. We drive awareness and participation through targeted search ads, ensuring you reach the communities who need to have their say.
Fostering & Adoption
Fostering campaigns that reach people at the right moment, when they're actively searching for information about becoming a foster carer. Sensitive, compelling ads that drive information requests and attendance at events.
Public Health
Stop smoking services, mental health support, vaccination uptake, winter wellness campaigns. We target the demographics most likely to benefit, with messaging that resonates without stigmatising.
Grant Awareness
Business grants, resident support schemes, energy efficiency grants. Reach eligible people and businesses who don't know the funding exists. Geo-targeted to your authority area with eligibility messaging upfront.
Transparent Reporting
Every penny accounted for. We provide reporting that aligns with your performance indicators: cost per application, cost per consultation response, reach within target demographics. No vanity metrics.
Our Capability
Built for Public Sector Accountability
Our team brings enterprise-grade experience from brands like MoneySupermarket and Thomas Cook. We understand that spending public money on advertising comes with scrutiny, and we welcome it. Every campaign we run is transparent, accountable, and designed to deliver genuine public value.
We understand procurement frameworks and how decisions are made. We know about approval cycles and sign-off processes, and we build campaign timelines that account for them. We work within your budget frameworks, whether that's capital vs revenue or financial year timelines.
We support you with project governance: stakeholder reporting, risk registers, RAG status updates, and steering group presentations. We provide the documentation your organisation needs, including business cases, options appraisals, and post-implementation reviews. And we understand that PPC landing pages need to meet WCAG 2.1 AA accessibility standards and GDS content patterns.
Years enterprise experience
Spend transparency and accountability
WCAG 2.1 compliant landing pages
Full data protection compliance
Why Dynamics
Why Public Sector Organisations Choose Dynamics
Success is reach and engagement, not sales. We measure what matters to your organisation: applications, consultations completed, roles filled, not vanity metrics.
Every landing page meets WCAG 2.1 AA. Plain English content that follows GDS patterns. No one is excluded from engaging with your campaigns.
We know how procurement frameworks work. We can provide the documentation you need for business cases and options appraisals to get your campaign approved.
Stakeholder reporting, risk registers, RAG status updates. We present to steering groups and provide the performance data your organisation needs.