Get In Touch
Tell us about your organisation and we'll show you where residents are struggling to find your services online.
Why Public Sector SEO Is Broken
Most public sector websites have terrible SEO — and it's not your fault. They were built by large system integrators who understand enterprise IT but not search. The result? Residents Google "report a pothole" or "apply for council tax reduction" and end up on a third-party site, a forum, or a completely wrong page. The information exists on your website. People just can't find it.
Local Authority SEO
Structured data for council services, planning applications, bin collections, and everything else residents search for. We make sure Google understands what your site offers and surfaces it at the right time.
Accessible Content Strategy
Content that ranks AND meets WCAG 2.1 AA. Plain English, proper heading structures, descriptive link text, alt text that's actually useful. Good accessibility and good SEO go hand in hand.
Google Business Profile
Council offices, libraries, leisure centres, GP surgeries. We optimise your Google Business Profiles so residents get the right opening hours, phone numbers, and directions — first time, every time.
Plain English Content
We write content that follows GDS standards and GOV.UK patterns. Short sentences. Active voice. No jargon. Content that residents actually understand — and that Google rewards with higher rankings.
Site Architecture
Public sector sites often have thousands of pages with no logical structure. We audit your information architecture, fix broken links, consolidate duplicate content, and create clear navigation paths.
Technical SEO
Page speed, Core Web Vitals, mobile performance, crawlability. Many public sector CMS platforms are slow out of the box — we fix the technical foundations so your content can actually rank.
18 Years of Combined Public Sector Experience
Our team has a combined 18 years of public sector experience. We've worked with councils, NHS trusts, housing associations, charities, and government bodies. We understand how your organisation works — from procurement frameworks and approval cycles to the sign-off processes that can slow a project down if you don't plan for them.
We speak your language, not marketing jargon. We know about GDS standards, GOV.UK content patterns, and why plain English matters. We understand WCAG 2.1 AA accessibility requirements inside out — and we know that good SEO and good accessibility are the same thing.
We support you with project governance: stakeholder reporting, risk registers, RAG status updates, and steering group presentations. We provide the documentation your organisation needs — business cases, options appraisals, and post-implementation reviews. We work within your budget frameworks, whether that's capital vs revenue or financial year timelines.
Years combined public sector experience
WCAG 2.1 accessibility standard
Aligned with Government Digital Service standards
Full data protection compliance
Why Public Sector Organisations Choose Dynamics
We know how procurement frameworks work and how decisions are made. We've been through the process and can provide the documentation you need for business cases and options appraisals.
We understand WCAG 2.1 AA inside out. Every piece of content we create is accessible by default — proper heading structures, descriptive links, readable language, and tested with assistive technology.
Stakeholder reporting, risk registers, RAG status updates, steering group presentations. We give you what you need to keep your programme board informed and your project on track.
Capital vs revenue, financial year timelines, multi-year budgets. We structure our proposals and billing to fit the way your organisation manages money.