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Tell us about your retail business and we'll show you where your ad spend should be working harder.
PPC Built for Retail
Retail PPC is a different game. It's product feeds with thousands of SKUs, seasonal demand curves, competitive shopping auctions, and margins that demand efficiency. We manage campaigns for retailers who need every pound of ad spend to drive measurable revenue — not just clicks.
Google Shopping Feeds
Optimised product feeds with accurate titles, descriptions, pricing, and imagery. Feed quality directly impacts your Shopping ad performance — we get it right.
Performance Max
AI-driven campaigns across Search, Shopping, Display, YouTube, and Gmail. We structure asset groups, audience signals, and feed data to maximise ROAS across Google's entire network.
Search Ads
Capture high-intent buyers searching for your products and categories. Keyword strategies built around purchase intent, not just search volume.
Seasonal Campaigns
Black Friday, Christmas, January sales, back-to-school. We plan seasonal campaigns months in advance so you capture demand when it spikes — not after.
Feed Management
Automated feed updates, supplemental feeds, custom labels for margin-based bidding, and real-time stock syncing. Your product data is always accurate and fresh.
ROAS Reporting
Revenue attribution at product and category level. Know exactly which campaigns, products, and keywords drive profit — not just sales.
MoneySupermarket
MoneySupermarket's product feeds across financial categories were underperforming. Data quality was inconsistent, feeds weren't optimised for the way Google's algorithms match products to search queries, and the ongoing maintenance needed to keep feeds fresh wasn't happening.
We implemented a continuous optimisation programme — not a one-off fix. Product data was cleaned, enriched, and structured for maximum relevance. Landing pages were aligned with feed data. Category structures were rebuilt to match actual user search behaviour.
The result: a 10x increase in click-through rate and conversion across financial product categories. Quality feeds, continuously refined, driving measurable commercial outcomes at enterprise scale.
Increase in CTR & conversion
Continuous optimisation cycle
Feed accuracy achieved
Product categories optimised
“Working with Dynamics gave us a level of datafeed precision and SEO rigour that we hadn't achieved internally.”
MoneySupermarket
Thomas Cook
Thomas Cook engaged us to conduct deep data analysis across their PPC and digital marketing operations. They knew performance was below expectations but couldn't pinpoint exactly where the problems were or how significant the impact was.
Our research revealed that 83% of their product data was going stale within hours — meaning the vast majority of their ad spend was promoting inaccurate information. We conducted a full impact analysis and delivered a solution roadmap that showed exactly where spend was being wasted and where the biggest opportunities existed.
Enterprise-scale data research informing real commercial decisions — helping one of the UK's biggest travel brands understand the true cost of poor data quality.
What We Delivered
Discovered 83% of product data going stale within hours — ads promoting inaccurate prices, availability, and offers.
Quantified the commercial impact of stale data on ad spend efficiency, conversion rates, and customer experience.
Clear, prioritised plan showing where spend was being wasted and where the biggest revenue opportunities existed.
Research conducted across one of the UK's largest travel brands, informing real commercial decisions at board level.
Why Retailers Choose Dynamics for PPC
We've managed product feeds for some of the UK's biggest brands. Feed quality is the foundation of Shopping performance — we obsess over it.
We optimise for ROAS and profit, not clicks or impressions. Margin-based bidding, product-level performance analysis, and budget allocation that follows the money.
As our Thomas Cook work proved, we dig deep into data to find the real problems and opportunities. No guesswork, no assumptions — just evidence.
PPC isn't set-and-forget. We run weekly optimisation cycles, seasonal adjustments, and regular feed updates to keep performance growing.