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HOW IT
WORKS
Two simple steps. We build the foundations, then do the ongoing work to grow your visibility.
Monthly SEO Activity
Ongoing work that builds your rankings month after month. New content, quality backlinks, local visibility, and clear reporting.
Three packages to choose from based on how aggressively you want to grow. Every package includes a monthly report showing exactly what was done and how your rankings moved.
View PackagesMONTHLY
PACKAGES
All packages require the one-off Setup & Strategy (£999). Minimum 6 month commitment.
For businesses getting started with SEO. Build your local presence and start climbing Google rankings.
- ✓ 2 quality backlinks from relevant sites
- ✓ 1 local SEO blog post (1,000 words)
- ✓ 10 local citations per month
- ✓ 2 Google Business Profile posts
- ✓ GBP insights report
- ✓ Keyword rank tracking
- ✓ Monthly performance report
Rank on Google AND get recommended by ChatGPT and AI search. Includes brand mentions that influence AI results.
- ✓ 5 quality backlinks from relevant sites
- ✓ 2 link placements on established pages
- ✓ 2 local SEO blog posts (1,500 words each)
- ✓ 20 local citations per month
- ★ 1 AI brand mention on authority sites
- ✓ 4 GBP posts + photo uploads
- ✓ Review generation setup
- ✓ Monthly strategy call + report
Dominate Google, AI search, and local results. Maximum brand visibility across every channel.
- ✓ 10 quality backlinks (inc. high-authority sites)
- ✓ 4 link placements on established pages
- ✓ 4 local SEO blog posts (2,000 words each)
- ✓ 20 local citations per month
- ★ 3 AI brand mentions + 1 brand review
- ✓ 8 GBP posts + photos + Q&A management
- ✓ Review generation + monitoring
- ✓ Competitor tracking
- ✓ Fortnightly strategy call + report
Citation Boost
200 additional citations across UK business directories.
All prices exclude VAT. Minimum 6 month commitment. Need something bespoke? Talk to us.
Every Month
What you get
each month.
Every item in your package is delivered by our team. Here is what each one does for your business.
Quality Backlinks
We place links to your website on other relevant, authoritative websites. Google treats these as votes of confidence. More quality links = higher rankings. Every link is on a real website with real traffic.
Link Placements
Links placed within existing, established articles that already rank on Google. These carry extra weight because the page already has authority. A shortcut to the links that matter most.
SEO Blog Posts
Articles written specifically to rank for the search terms your customers use. Published on your website to build topical authority and capture traffic you are currently missing.
Local Citations
Your business listed on dozens of trusted directories and local sites. Builds consistency for your name, address, and phone number across the web, which Google uses to verify you are a legitimate local business.
Brand Mentions
Your business mentioned in articles on authority websites. Builds brand awareness, influences AI search results, and signals to Google that your business is recognised in your industry.
Google Business Profile
Regular posts and updates to your Google Business Profile keep it active and visible in local search and Google Maps. An active profile consistently outranks a dormant one.
Get found on ChatGPT, Google AI Overviews, and Perplexity
Search is changing. Millions of people now ask ChatGPT, Google Gemini, and Perplexity for recommendations instead of scrolling through search results. When someone asks "who is the best web designer in Grimsby?" or "recommend an SEO agency in Yorkshire", the AI pulls its answer from what it finds on the web.
If your business is not mentioned on authoritative websites, it will not be recommended by AI. Our SEO packages are designed to fix that.
How our packages help you get found by AI
Brand Mentions
Your business mentioned by name in articles on authority sites. AI models like ChatGPT and Gemini use these mentions to decide who to recommend. More mentions = more AI recommendations.
Quality Backlinks
Links from trusted websites signal authority to both Google and AI models. The same links that improve your Google rankings also improve your visibility in AI-generated answers.
SEO Content
Blog posts and website content become the source material that AI models reference when answering questions about your industry. No content = nothing for AI to cite.
Local Citations
Consistent business listings across directories build entity recognition. AI models are more likely to recommend businesses they can verify exist across multiple trusted sources.
Client Results
Proven track record.
Our Process
How we work.
Simple, transparent, and focused on results.
Audit
We audit your website, research your competitors, and identify exactly where the opportunities are in your market.
Fix
We fix the technical issues holding you back. Page speed, structure, meta data, schema markup, and Google Business Profile.
Build
Every month we publish new content, build quality backlinks, and grow your local visibility. Consistent, compounding work.
Report
Monthly report showing what we did, how your rankings moved, and what we are doing next. No jargon. No vanity metrics.
“Most businesses don't need more traffic. They need the right traffic, from people who are ready to buy. That's what our SEO packages deliver. Qualified visitors who become customers.”
Keith Frangleton, CEO
"Our website has seen consistent year-on-year growth ever since Dynamics took over. They rebuilt the site, set up the local SEO foundations, and have been quietly improving things every month. After years of mixed results from bigger agencies, this has been a revelation."
Symes Bains Broomer
Recent SEO work
Three things we've delivered recently.
A long-running client engagement, a multi-location local SEO programme, and one of our own products built with AI discoverability designed in from day one. The same playbook, applied in three very different contexts.
AI SEO explained
Why you need traditional SEO and AI SEO running together.
Most agencies still pitch "SEO" as if Google's classic blue-link results are the only game in town. They are not. Roughly a third of search journeys for higher-intent questions now end inside an AI answer, an AI Overview, or a ChatGPT recommendation. Treating that as a separate problem from your Google ranking is a mistake, because the two share the same underlying inputs.
Generative engine optimisation, answer engine optimisation, GEO, AEO, AI SEO: different names, same job. Make sure that when a large language model is asked who the best web design agency in Lincolnshire is, or which conveyancing firm handles freehold-to-leasehold work in Grimsby, your business is one of the names it surfaces with confidence.
The mechanics are not mysterious. AI models learn what they "know" from a mix of training data and live retrieval. The signals that influence both are the same signals Google has rewarded for years, just weighted differently: consistent entity definition (your business should be the same business in every directory, schema block and listing), factual content with clear answers to clear questions, citation patterns across authoritative third-party sites, and brand mentions on pages the AI is already reading.
Our own products are where we have done the most aggressive work on this. Merchand publishes a structured product graph designed for AI agents to ingest directly. Willbert publishes its scope and capability statement in machine-readable form so that when a user asks an AI "can Willbert handle a will with overseas assets", the AI can give a reliable answer. We bring the same approach to client retainers, scaled to what the budget and the sector justify.
Methodology
How we actually run SEO.
Every retainer is led by Anita Jackson, our SEO Lead. Anita scopes the programme, runs the monthly cadence, and is the named owner on every report you receive. No invisible team of juniors. No anonymous account handler.
Crawl, log-file analysis where available, core web vitals, schema validation, index hygiene, redirect graph, internal link graph. Every retainer starts here, even if the previous agency claimed to have done it. We have yet to take over a site that did not have at least one significant technical issue holding it back.
Titles, meta descriptions, heading hierarchy, schema markup, internal linking, image alt text, and entity-stable copy across the site. Boring but load-bearing. The work that makes everything downstream more effective.
A monthly content cadence written by people who can actually write, mapped to the search terms that bring buyers rather than browsers. We prioritise the queries that move revenue, not the ones that pad a rankings report.
Real placements on real sites with real traffic, plus brand mentions on the authority pages the AI models read. Our digital PR work is the same engine that builds your link profile and your AI visibility at once.
For any client that depends on a local catchment, we run full GBP management: weekly posts, photo uploads, question monitoring, review generation, and category optimisation. Local SEO is still where most small business growth actually comes from.
Every retainer produces a monthly report you can actually read. What we did, what moved, what is next. Where possible we tie movement back to enquiries and revenue, not impressions and average position. We will tell you if a month was quiet, and why.
Pricing
What an SEO retainer costs.
SEO does not have neat fixed tiers like web design does, because the cost of competing for a search term depends on how aggressive your competitors are. A village solicitor and a national insurance comparison site are not solving the same problem. We price honestly to the sector.
Hyperlocal small business
From a few hundred pounds per month. Single-location service businesses competing in a defined catchment: trades, sole-practitioner solicitors, independent retailers, owner-managed B2B. The fixed packages on this page (Essential and Professional) sit in this band.
Multi-office or regional
Roughly £1,000–£2,500 per month. Businesses with multiple locations, multiple practice areas, or competing in regional rather than purely local searches. The Enterprise package on this page is built for this band.
Competitive national or sector-led
Multi-thousand monthly retainers, often into five figures for the most aggressive briefs. National e-commerce, sector consolidators, comparison and lead-gen sites, and enterprise B2B. These are priced after a discovery call, not from a published rate card. Ask us for a quote.
Frequently asked questions
Common questions about our SEO and AI search services.
SEO is a long game, but most clients start seeing measurable ranking improvements within 3-4 months. The setup phase fixes immediate issues, and the monthly activity compounds over time. By month 6 you should see meaningful traffic and lead increases.
Google rewards consistency. One month of SEO work has minimal impact. Six months of sustained activity builds the authority and content that delivers lasting results. We don't want to take your money for something that won't work in a shorter timeframe.
A backlink is when another website links to yours. Google treats these as recommendations. The more quality websites that link to you, the more Google trusts your site and ranks it higher. We build backlinks on real, relevant websites with real traffic.
The setup is essential. Building links and content on top of a technically broken website is like pouring water into a bucket with holes. The setup fixes the bucket first so the monthly work actually delivers results.
Yes. Many clients start on Essential and upgrade to Professional once they see the results. You can change package at any monthly renewal point.
Available across our offices
SEO for your city.
We work with businesses across Lincolnshire and Yorkshire. Pick the office closest to you — each page covers the local sector context, industries, and how we approach the work for that market.