Carphone Warehouse
How we produced, optimised and tested a range of creative campaigns across Carphone Warehouse's sub-brands, driving click-through rates up by 42% through systematic A/B testing and data-driven design.
Get Results Like ThisIncrease in click-through rates
Sub-brands with bespoke creative
Ongoing technical partnership
Creative variations tested and optimised
What Carphone Warehouse Needed
As the UK's largest independent mobile retailer with multiple sub-brands, Carphone Warehouse needed creative that performed across every channel while maintaining brand consistency and driving measurable results.
Multiple Sub-Brands
Each sub-brand had its own identity, audience, and tone of voice. Creative had to feel distinct for each brand while remaining part of the wider Carphone Warehouse family.
Underperforming CTR
Existing creative wasn't cutting through. Click-through rates across display, social, and affiliate channels were below industry benchmarks and needed a step change.
No Testing Framework
Creative decisions were based on opinion, not data. There was no structured approach to testing what worked across different audiences, formats, and channels.
Volume at Speed
Campaigns launched frequently with tight deadlines. The creative pipeline needed to produce high volumes of assets across multiple formats without sacrificing quality.
What We Delivered
We became the creative engine for Carphone Warehouse's sub-brands, producing, testing, and optimising campaigns that drove a 42% increase in click-through rates across channels.
Sub-Brand Creative Systems
Developed bespoke creative systems for each of Carphone Warehouse's sub-brands, with distinct visual identities, messaging frameworks, and design templates that maintained consistency while allowing each brand to stand on its own.
Multi-Format Campaign Production
Produced hundreds of creative assets across display ads, social media, email campaigns, landing pages, and affiliate banners. Every format optimised for its channel, every asset on-brand and on-deadline.
Structured A/B Testing
Implemented a rigorous testing framework across all creative. Headlines, imagery, CTAs, colour schemes, and layouts were systematically tested and measured. Winners were scaled, losers were killed. Every decision backed by data.
Performance Optimisation
Continuous creative optimisation based on live performance data. Underperforming assets were replaced within hours, winning approaches were adapted across sub-brands, and the CTR climbed steadily to 42% above the starting baseline.
Measurable Impact at Scale
Data-driven creative that proved its value in the numbers. Every metric moved in the right direction across every sub-brand.
CTR Increase
Click-through rates increased by 42% across all channels through systematic creative testing and optimisation.
Sub-Brands Served
Bespoke creative systems developed for each sub-brand, each with its own identity while maintaining consistency across the Carphone Warehouse portfolio.
Variations Tested
Hundreds of creative variations tested across headlines, imagery, CTAs and layouts. Every winning approach scaled, every underperformer replaced.
“Dynamics became our go-to creative team across all our sub-brands. They brought a testing discipline we didn't have before, and the results were undeniable. A 42% CTR increase doesn't happen by accident. It happens when every creative decision is backed by data and the team has the talent to execute at speed.”
Carphone Warehouse Marketing Team
Services Delivered
Creative production, testing, and optimisation across every channel and sub-brand.
Sub-Brand Creative
Bespoke visual systems for each sub-brand with distinct identities and messaging
Display & Social Ads
Multi-format campaign assets for display, social, email, and affiliate channels
A/B Testing Framework
Structured testing of headlines, imagery, CTAs, and layouts across all channels
Performance Analytics
Data-driven optimisation with live CTR tracking and rapid creative rotation
Creative Production
High-volume asset production across multiple formats at speed without sacrificing quality
CTR Optimisation
Continuous improvement cycle driving CTR up 42% through testing and iteration
Need Creative That Performs?
Whether you need sub-brand creative, multi-channel campaigns, or a testing framework that drives real CTR improvements, we produce work that moves the needle.