MoneySupermarket
How we helped the UK's largest price comparison platform achieve a 10x increase in click-through rates and conversions through SEO strategy and advanced datafeed management.
Get Results Like ThisCTR & Conversion Increase
Product Listings Optimised
Ongoing Partnership
Financial Verticals Covered
What MoneySupermarket Needed
As one of the UK's biggest comparison platforms, MoneySupermarket faced challenges that most businesses never encounter, operating at massive scale across fiercely competitive financial categories.
Scale
Thousands of product listings across dozens of financial verticals, each needing individual attention to rank and convert.
Competition
Battling other major comparison sites, direct providers, and aggregators for visibility in the most competitive keywords in UK search.
Data Accuracy
Product feeds needed to be accurate, enriched and structured perfectly to drive meaningful traffic from search and comparison channels.
Conversion
Traffic alone wasn't enough. Every visitor needed to be guided through an optimised journey from landing page to completed comparison.
What We Delivered
We combined deep SEO expertise with advanced datafeed engineering to transform MoneySupermarket's organic performance across their most commercially important categories.
Datafeed Restructuring
We rebuilt product feeds across multiple financial verticals, enriching data with structured attributes, improving categorisation, and eliminating errors that were suppressing visibility. Over 1 million listings were individually optimised for accuracy and search relevance.
Technical & On-Page SEO
We audited and improved site architecture, internal linking, page speed, and on-page optimisation across thousands of category and product pages. Every change was tied to measurable ranking and traffic improvements.
Content Strategy
We developed targeted content for high-intent search queries, building topical authority in competitive financial categories and capturing long-tail traffic that competitors were missing entirely.
Conversion Rate Optimisation
We analysed user journeys across key landing pages, ran structured A/B tests, and refined page layouts, CTAs and comparison flows to dramatically improve the percentage of visitors completing a comparison.
Measurable Impact at Scale
Every metric that mattered moved in the right direction, and kept moving throughout the three-year partnership.
CTR & Conversion
Click-through rates and conversion rates increased tenfold across optimised product categories, directly impacting revenue.
Ranking Positions
Key commercial terms moved into top 3 positions across multiple financial verticals, displacing major competitors.
Listings Optimised
Product feed data enriched and restructured at scale, with automated quality monitoring to maintain accuracy over time.
“Working with Dynamics gave us a level of datafeed precision and SEO rigour that we hadn't achieved internally. They understood our scale, our constraints, and our commercial goals from day one. The results speak for themselves.”
MoneySupermarket Team
Services Delivered
A full-stack engagement spanning SEO, data engineering, and conversion optimisation.
Technical SEO
Site architecture, crawl optimisation, schema markup, and page speed improvements
Datafeed Management
Feed restructuring, data enrichment, error monitoring, and automated quality assurance
Content Strategy
Targeted content for high-intent queries, building topical authority across financial categories
CRO & A/B Testing
Landing page optimisation, structured experiments, and user journey refinement
Analytics & Reporting
Custom dashboards, conversion tracking, and monthly performance reporting tied to commercial KPIs
On-Page Optimisation
Title tags, meta descriptions, heading structure, and internal linking across thousands of pages
Want Results Like MoneySupermarket?
Whether you're a comparison site with millions of listings or a growing business with a few hundred products, we can help you improve visibility, traffic and conversions.