Symes Bains Broomer
How we designed a modern, professional digital presence for a growing Lincolnshire law firm, combining bespoke web design with SEO and content strategy to attract higher-value clients and establish SBB as a leading regional practice.
Brand identity and website
Rankings for key legal terms
Increase in online enquiries
SEO and content partnership
What Symes Bains Broomer Needed
As a growing law firm in Lincolnshire, SBB needed more than a website refresh. They needed a complete rebrand, a modern digital presence, and a structured strategy to attract higher-value clients and compete with established regional firms.
Outdated Brand
SBB's existing brand and website didn't reflect the quality of their legal work or inspire confidence in prospective clients looking for professional representation.
Local Competition
Competing against established firms and national legal brands with bigger marketing budgets across Lincolnshire and the Humber region.
No Digital Strategy
No structured approach to SEO, content, or online lead generation. The firm relied almost entirely on referrals and word of mouth.
Higher-Value Clients
SBB wanted to move upmarket, attracting commercial, property, and private client work rather than competing solely on price.
What We Delivered
We developed a refined brand identity, designed and built a modern website, and implemented an ongoing SEO and content strategy to transform SBB's digital presence and drive sustainable growth.
Brand Refresh
Developed a refined visual identity that positions SBB as a modern, credible, and trustworthy practice. Clean typography, a professional colour palette, and a design system that works across web, print, and digital.
Bespoke Website
Designed and built a fast, modern website at sbblaw.com with clear practice area pages, strong calls to action, team profiles, and a design that conveys authority and approachability in equal measure.
SEO and Content Strategy
Implemented a targeted local SEO strategy and content plan focused on the legal services and locations that matter most to SBB's growth. Google Business Profile optimisation, citation building, and regular content creation.
Ongoing Growth Partnership
Continuous analytics monitoring, content updates, and SEO refinement driving compounding organic growth. Monthly reporting tied to enquiries and new client acquisition.
Measurable Impact for a Growing Firm
A complete new digital presence, top organic rankings, and a pipeline of higher-value clients. Every metric moving in the right direction.
Digital Presence
A complete new brand and website that positions SBB as a leading Lincolnshire law firm. Professional, modern, and built to convert visitors into enquiries.
Local Rankings
Top positions for key legal search terms across Lincolnshire and the Humber, driving a steady stream of qualified organic traffic.
More Enquiries
Online enquiries tripled within the first year through the combination of a conversion-focused website, local SEO, and targeted content.
“Dynamics completely transformed how we present ourselves online. The new website looks premium, ranks well, and brings in the kind of clients we want to work with. The ongoing SEO partnership keeps our pipeline growing month after month.”
Symes Bains Broomer
Services Delivered
Brand identity, bespoke web design, local SEO, and content strategy, all working together.
Brand Identity Design
A refined visual identity with clean typography, professional colour palette, and a design system for web, print, and digital.
Bespoke Website Development
A fast, modern website with clear practice area pages, strong calls to action, and team profiles built to convert.
Local SEO Strategy
Targeted local SEO focused on key legal services and locations across Lincolnshire and the Humber region.
Content Creation
Regular content creation building topical authority around key practice areas and local search terms.
Google Business Profile
Full Google Business Profile optimisation and citation building to boost local visibility and map pack rankings.
Analytics and Reporting
Monthly performance reporting tied to enquiries and new client acquisition with continuous optimisation.
Need a Professional Digital Presence?
Whether you're a law firm, professional services company, or any business that needs to look its best online, we can help.