STP Motor Oil
How we designed and delivered a global creative campaign for STP's milestone anniversary in partnership with Dentsu Aegis, producing a comprehensive suite of materials that stood alongside the work of international agencies.
Individual creative assets produced
Unified anniversary brand identity
Delivered on time for the celebration
Months from brief to full delivery
What STP Needed
STP was approaching a milestone anniversary and wanted to mark the occasion with a comprehensive creative campaign that celebrated their history while reinforcing their position as an industry leader.
Heritage vs Modern
STP needed creative that celebrated decades of brand heritage without looking dated. The materials had to feel premium and forward-thinking while respecting the brand's iconic roots.
Volume and Variety
The anniversary required a huge range of assets: print brochures, event banners, digital campaigns, social media content, branded merchandise, invitations, and presentation materials. All had to feel cohesive.
Tight Timeline
The anniversary date was fixed. Every asset had to be designed, approved, printed, and delivered within three months with zero room for delay.
Multiple Audiences
Materials needed to resonate with employees, long-standing clients, industry partners, and potential new customers, each with different expectations.
What We Delivered
We created a bespoke anniversary brand identity and then rolled it out across every touchpoint, from premium print materials and digital campaigns to full event branding, all delivered within a three-month window.
Anniversary Brand Identity
Created a bespoke anniversary logo and visual identity system that wove together STP's iconic brand heritage with a contemporary design language. This became the foundation for every asset, ensuring total consistency across print and digital.
Print Campaign
Designed and produced a premium anniversary brochure telling STP's story from founding to present day, plus large-format event banners, pull-up displays, branded stationery, and commemorative materials for the celebration event.
Digital Campaign
Developed a suite of digital assets including social media graphics, email campaigns, website banners, and animated content to build excitement in the lead-up to the anniversary event and extend the celebration online.
Event Materials
Produced everything needed for a memorable anniversary event: branded signage, table displays, presentation decks, employee gifts, client welcome packs, and photo opportunity backdrops that captured the spirit of the celebration.
A Campaign to Remember
A comprehensive creative campaign that honoured STP's heritage and delivered a milestone celebration the entire company was proud of.
Creative Assets
Over 50 individual pieces of creative delivered across print, digital, and event materials, all unified under one anniversary brand identity.
Full Delivery
Every single asset was designed, approved, produced, and delivered before the anniversary date. Not one deadline missed across the entire campaign.
In Style
A global campaign delivered in partnership with Dentsu Aegis. Our creative stood up alongside international agency work, with partners across the network praising the quality and consistency.
“This was a global campaign in partnership with Dentsu Aegis, and everything Dynamics produced stood up alongside the work of international agencies. The creative, the branding, the print materials, all world-class. Partners across the network kept asking who was behind the design work.”
STP Management Team
Services Delivered
A full-service creative engagement spanning branding, print, digital, and event production.
Anniversary Brand Identity
Bespoke anniversary logo and visual identity system for total campaign consistency
Print Design & Production
Premium brochures, banners, pull-up displays, stationery, and commemorative materials
Digital Campaign Assets
Social media graphics, email campaigns, website banners, and animated content
Event Branding & Signage
Branded signage, table displays, backdrops, and photo opportunity installations
Social Media Content
Full suite of social content to build excitement and extend the celebration online
Presentation Design
Branded presentation decks, employee gifts, and client welcome packs
Need a Creative Campaign?
Whether it's an anniversary, a rebrand, or a product launch, we produce creative that makes your business look its absolute best.