Willbert
The world's first AI will-writing system for web and phone. We designed and engineered a groundbreaking platform that makes estate planning accessible, affordable, and fast, for everyone.
AI will-writing system with voice capability
Average time to complete a will
Of UK adults don't have a will
UK will-writing market size
Why Willbert Needed to Exist
Will-writing is one of the most important things a person can do for their family, yet millions put it off because the process is too expensive, too complex, or too inconvenient.
Accessibility
60% of UK adults don't have a will. The process is too expensive, intimidating, and inconvenient for most people.
Cost Barrier
Traditional solicitor wills cost £200–£500. That's a significant barrier for millions of families, especially younger adults.
Technology Gap
Existing online will tools are clunky web forms. Older people who are less comfortable with technology are completely excluded.
Legal Complexity
Wills involve complex scenarios: blended families, business assets, trusts, guardianship, charitable bequests. Most DIY tools can't handle the edge cases.
A Market Ready for Disruption
The UK will-writing market is worth an estimated £4.4 billion, yet it remains one of the least digitised legal services. With an ageing population, rising property values, and growing awareness of estate planning, demand is accelerating.
Estimated UK will-writing and estate planning market
UK adults currently without a valid will
Of people say cost or complexity stopped them writing one
Willbert enters this market with a fundamentally different proposition: AI-powered, voice-enabled, and priced to be accessible to everyone. By removing the cost and complexity barriers, Willbert has the potential to reach millions of people who have never engaged with estate planning before.
What We Delivered
We designed and built Willbert from the ground up: a complete AI-powered will-writing platform that works on both web and phone, making estate planning truly accessible for the first time.
Conversational Web Platform
Designed and built a modern web app with a guided chat interface, not a boring form. Users answer natural questions and Willbert builds their will in real-time, handling complex family situations intelligently.
AI Voice Agent
Engineered a telephone-based AI voice agent that guides callers through the entire will-writing process conversationally. This is a game-changer for older people who aren't comfortable with screens.
Legal Engine
Built a rules engine in collaboration with legal professionals that generates properly structured, legally valid will documents. Handles blended families, business assets, trusts, guardianship, specific bequests, and more.
White-Label Platform
Architected the system as a white-label solution that law firms and financial advisors can offer to their own clients under their own branding, with full customisation and reporting.
A World First in AI Estate Planning
Willbert launched as the first platform of its kind, combining conversational AI with voice technology to make will-writing accessible to everyone.
AI + Voice Will System
The only platform in the world that lets users write a will by speaking to an AI agent over the phone.
Will Completion Time
What typically takes hours with a solicitor is completed in under 15 minutes through guided AI conversation.
Addressable Market
33 million UK adults without a will, now reachable through an affordable, accessible AI-powered platform.
“Willbert represents exactly what we set out to do at Dynamics: use technology to solve a real problem that affects millions of people. The phone capability was non-negotiable. If we're serious about accessibility, we can't exclude people who don't use the internet.”
Keith Frangleton, CEO
Services Delivered
A full-stack product build spanning AI, voice technology, legal engineering, and design.
AI Product Design
End-to-end AI product strategy, architecture, and conversational experience design
Voice Agent Engineering
Telephone-based AI voice agent design, development, and telephony integration
Legal Rules Engine
Rules-based legal document generation built in collaboration with legal professionals
Web Application Development
Full-stack web platform with guided chat interface and real-time will generation
White-Label Architecture
Multi-tenant platform enabling law firms and advisors to offer Willbert under their own brand
UX & Conversational Design
Natural language conversation flows, user experience design, and accessibility-first interface
Got a Product Idea?
Whether it's AI, voice technology, or a completely new digital product, we'd love to hear about it.